Captured social content for the ID x Variety True Crime Summit at SXSW by leading off‑site strategy, coordinating directly with creators and show talent, and directing a mix of vertical video, BTS moments, and panel highlights that matched each platform’s tone and energy. Before the event, I aligned with ID, Variety, messaging, and sensitive case considerations, then built a social‑first shot list to guide coverage. Throughout the Summit, I scheduled and edited dynamic footage, arrivals, backstage moments, creator POVs, and environmental walkthroughs, while organizing assets in real time to support same‑day posting and rapid selects for creators to share. After the event, I delivered a curated set of cleared, high‑impact assets and documented learnings to inform future live‑event workflows.