Led social content capture for TCM at the 92NY Film Pop-Up, shaping the event’s digital presence through strategic, real‑time storytelling. Work blended on‑the‑ground production with editorial instinct: coordinating with talent, creators, and event staff to secure high‑value moments; directing short-form video beats that highlighted TCM’s legacy and the pop‑up’s cultural relevance; and crafting polished, platform-ready assets that elevated the brand’s voice. You balanced creative agility with technical execution shooting, editing, and packaging content optimized for TikTok, Instagram, and cross‑platform use, while ensuring every piece aligned with TCM’s classic‑cinema identity. The result was a cohesive, elevated social narrative that extended the event’s impact beyond the room.