Played a central creative and production role on The Serial Killer’s Apprentice, shaping the series’ social identity through ethically grounded, high‑impact storytelling. Beyond crafting platform‑specific narratives and adapting sensitive case details with precision, I organized, shot, and produced all talent‑driven content, guiding on‑camera moments that balanced emotional weight with audience accessibility and led a Reddit AMA in collaboration with show talent. Collaborated closely with production, PR, and creative partners to ensure accuracy, tone alignment, and responsible framing across every asset. The work translated the show’s psychological tension and investigative depth into a cohesive digital presence that elevated the series without ever compromising sensitivity or integrity.